PM Study Club · Session 07
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Product Management · Beginner class

Session 7
Be their consultant

Your final project: a real business, a real interview, one deck that recommends the fix.

Final project · your groupDue Sat 21 Nov
StepYou bringFrom
  1. 1Pick a real businessAn ownerThis week
  2. 2Interview themQuotesSession 3
  3. 3Find the problemOne numberSession 4
  4. 4Recommend the fixOne deckSessions 5–6
Who is your client?

Find their problem before you pitch a fix

1Pick a business
warung, laundry, toko online, SaaS…this week
2Interview the owner
what went wrong last weeksession 3
3Assess
quotes + one numbersession 4
4Recommend
one deck, four partssessions 5–6
A consultant earns the right to recommend by listening first. Skip step 2 and the deck is a guess.
So which business?

Pick any real business you can interview this week

  • 130 minutes with the ownerFamily, a friend’s shop, the place you buy lunch.
  • 2A problem you can seeLate orders, empty tables, lost customers.
  • 3One number you can getFrom a notebook, a chat, a sales app.
Then: what do you ask them?
Both count
Conventional
Warung makanorders, stock, waste
Laundry kiloanlate orders, lost items
Bengkel motorqueues, repeat customers
or
Digital
Toko onlinechats, returns, ratings
Small SaaS or appsign-ups, churn
Agency or studioleads, project delays

Ask what went wrong, not what they want

  • 1The owner, plus one moreA staff member or a customer.
  • 2Write it word for wordWith who said it.
  • 3Ask to see the recordsThat is where your number comes from.
Then what do you do with the notes?
Questions · same interview, two ways
Instead of
“Butuh aplikasi nggak?”They say yes to be polite
“Masalahnya apa aja?”You get a vague list
“Bakal dipakai nggak?”Nobody knows the future
ask
Ask
“Terakhir kali pesanan telat, kejadiannya gimana?”A real story
“Kemarin hari paling ribet, ngapain aja?”The real workflow
“Nyatetnya pakai apa? Boleh lihat?”The real data

Turn the quotes into one problem with one number

Three people, one pattern. The number tells you how big it is, and gives you a baseline for the fix.

Now, which fix?
Laundry Bu Rinaexample business
Kalau lagi rame, nota suka keselip.Bu Rina · owner
Saya nggak tahu mana yang express.Dewi · staff
Chat nanya udah jadi belum, dibalesnya sore.Customer
Problem On busy days, nobody can see which orders are due
11 of 64orders were late last week, counted from the nota book

Recommend the smallest fix that moves the number

The fix doesn’t have to be an app. A small business will try what is cheap and fast this week.

How does that become a deck?
Laundry Bu Rina · three possible fixesexample business
  1. Change a habitColored tag for express ordersRp 0 · 1 day
  2. Use their toolsWhatsApp Business labels by due date, and a “sudah jadi” templateRp 0 · 1 week
  3. Build newAn order-tracking appMonths · and they must learn it
Test it like session 5: fewer than 5 late orders a week after two weeks, and reply time must not get worse.

Your deck is the four parts you already know

One subheader per part, the patterns from session 6, and your interview notes in the appendix.

By when?
Final deck · Laundry Bu Rinaexample business
  1. 01Who has the problem
    session 3    On busy days, Bu Rina can’t see which orders are due
  2. 02What the data says
    session 4    11 of 64 orders were late last week
  3. 03The fix, as a test
    session 5    WhatsApp labels by due date, tried for two weeks
  4. 04Recommendation
    final    Keep the labels if late orders fall under 5 a week. No app needed yet.
AppendixInterview notesNota countFixes we ruled out

Upload by Saturday 21 November. Present on Sunday 22 November.

This weekPick and bookChoose the business. Book 30 minutes with the owner.
By Sun 15 Nov · suggestedInterview doneQuotes written down, one number counted.
Sat 21 Nov · 23:59UploadOne deck per group, on Dignition. Late upload scores 0 for timeliness.
Sun 22 NovPresentYour group pitches the recommendation to the class.
How is it scored?

Points come from analysis first, polish last

Each part is scored 1 to 5, then weighted. A pretty deck on a guessed problem loses most of the points.

So start with the client, today.
Final project rubricall classes
  1. Understanding and analysisProblem backed by quotes and data30%
  2. Follows the briefReal business, all four parts25%
  3. Creative and newA fix that fits this business25%
  4. Neat, consistent visualsOne layout, one style15%
  5. On timeLate upload scores 05%

Name your client before you leave

  1. The businessA real one, with an owner who said yes.
  2. The interview dateBefore Sunday 15 November.
  3. The number you will countIf you can’t get it by 15 November, pick another business.
Class board · type as each group answers0 / 6 named
GroupBusinessInterviewNumber
una
bajing
santan
apa ya
group
keren